Founder · Creative Direction
The woman behind Ivory.
Anum Zubair founded Ivory with a clear idea of what beauty should feel like: personal, balanced and quietly confident.
Portraits on this page are temporary and will be replaced with photography of Anum Zubair and the Ivory team.
The founder story
A salon built
around a feeling.
Ivory began with a conviction that a look should feel like the person wearing it. Anum Zubair built the salon around that idea — a place where bridal, makeup, hair and beauty are approached with the same care and the same eye.
Today Ivory welcomes clients at two salons in Karachi, Gulshan Iqbal and Nazimabad. The approach is the same in both: listen first, design around you, and finish every detail properly.
Anum Zubair
Founder & creative lead
Philosophy
Refined, never overdone.
Artistry
Skin that looks
like skin.
The Ivory signature is balance — luminous complexion, considered definition and colour placed around your jewellery and outfit, never against it.
The personal approach
Four quiet principles.
01
Listen first
Every look begins with a conversation — about the occasion, the outfit and how you want to feel.
02
Design around you
Your features, skin, jewellery and style lead. Trends follow, if at all.
03
Balance over excess
Refined, never overdone. The most beautiful looks know what to leave out.
04
Finish properly
Every detail is checked before you leave the chair — hair, dupatta, jewellery, skin.
Salon vision
A house of beauty, not just a salon.
Calm rooms, unhurried appointments and a team that shares one standard — so every visit feels considered.
The team
Many hands, one eye.
Artists, stylists and beauty therapists across both salons, working to the Ivory standard under Anum's creative direction.
Behind the scenes
Before the reveal.
Behind the scenes
Before the reveal.
