JournalMakeup · 3 min read

Makeup that lasts the evening

Why some looks hold for hours — and small habits that help yours do the same.

Longevity begins with preparation and ends with how the look is treated through the day. Both matter.

Prepared skin

Hydrated, balanced skin holds makeup far better than dry or irritated skin. That's why preparation is part of every Ivory look.

Thin, considered layers set well and move with the face. Heavy layers crease. The difference is in the application.

Blot rather than powder, avoid touching your face, and keep your lip colour with you for a quiet touch-up.

Ready for your look?

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